IJSER (ISSN 2229-5518) - "Qualitative consumer and marketing research in Asia"


Author:Nguyen Thi Phi Nga

Nguyen Thi Phi Nga

 Business Administration
Vietnam

Program of Masters & PhD in Marketing
Faculty of Business Administration
•••••••••••ngantp@vnu.edu.vn
Vietnam National University
Vietnam
     

INTRODUCTION

 •••Qualitative consumer and marketing research in Asia

The book introduces the qualitative methodology which applied for Consumer Research in particular and Marketing in general.

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Thesis Publication Details


TITLE - Qualitative consumer and marketing research in Asia
AUTHOR - Nguyen Thi Phi Nga
••••••IJSER Edition - June 2020

UNIVERSITY - Vietnam National University
GUIDE NAME -
Nga



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THESIS CHAPTER SCHEME