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International Journal of Scientific and Engineering Research
ISSN Online 2229-5518
ISSN Print: 2229-5518 11    
Website: http://www.ijser.org
scirp IJSER >> Volume 3,Issue 11,November 2012
Green Marketing: Role of Demographic Variables on Awareness and Purchase of FRP Products
Full Text(PDF, )  PP.18-24  
Author(s)
Dr. Mrs Mala Kuthiala, Dr. Prof Sadhana Mahajan 
KEYWORDS
Age, Consumer Behaviour, Demographic variables, Education, Fibreglass Reinforced Plastic Products, Gender, Green Marketing, Green products, Profession.
ABSTRACT
The Conception of the present exploratory and empirical research paper is based on the growth of interest on "Green marketing" particularly "Green buildings" and consequently to analyse the application of the concept of green products. The paper attempts
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