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International Journal of Scientific and Engineering Research
ISSN Online 2229-5518
ISSN Print: 2229-5518 1    
Website: http://www.ijser.org
scirp IJSER >> Volume 3,Issue 1,January 2012
Business to Consumer Evaluation Practices, Ob-stacles, and Factors: A Pilot Study from Consum-ers Perspectives on Jordanian Firm
Full Text(PDF, )  PP.52-58  
Author(s)
Omar Tarawneh, Faudziah Ahmad, Jamaiah Yahaya
KEYWORDS
Business to consumer, consumer prespective factors, e-commerece evaluation, likert scale, questionnaire, website evaluation, websites quality
ABSTRACT
Many websites fail to help companies reach their objectives because they neglect consumers need in their websites developments. The consumer of B2C business plays a significant role in sustaining B2C business organizations. Therefore, companies must identify their consumers' behavioral characteristics. This study aims to investigate the B2C quality factors from the consumers' perspective. Specially, investigate the current practice of quality development for B2C ecommerce websites in term of satisfaction, online buying habits, obstacles surrounded B2C ecommerce websites and the factors that effecting and considered in B2C evaluation from consumers perspectives. Data was gathered through questionnaire and interviews methods. Simple descriptive statistics such as mean, frequency calculation, and percentages were used for analysis. Out of thirty three factors, only seventeen factors have been found to be important. These are web site visibility, safety, serviceability, price savings, high responsiveness, online shops credibility, enjoyment and entertainment, websites information, the value of the web, promotive activities, clarity, relevance, diversity of goods, services and information, web documents current and updated, user-friendly web interface, trust or trustworthiness, and accuracy and authority of web documents.
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