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International Journal of Scientific and Engineering Research
ISSN Online 2229-5518
ISSN Print: 2229-5518 8    
Website: http://www.ijser.org
scirp IJSER >> Volume 2, Issue 8, August 2011
Customer Relationship Management (CRM) and Its Risk Factors
Full Text(PDF, 3000)  PP.  
Mohammad Sourizaei, Dr.Ahmad Reza Keikhayfarzaneh, Dr.Javad Khalatbari, Mohammad Mojtaba Keikhayfarzaneh
Customer Relationship Management (CRM), Risk factors, Customer Satisfaction, psychology
Today, the relationship with clients is highly regarded, and many of the organization's or company's strategies are established based on them. But as much as this issue is important, considering the risk factors and the challenges is very important and vital as well. Because the lack of importance may cause the project to be failed. In this article, CRM is firstly taken account, and after expressing the problems, a few of the important risk factors for customer relationship management projects has been reviewed.
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