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International Journal of Scientific and Engineering Research
ISSN Online 2229-5518
ISSN Print: 2229-5518 8    
Website: http://www.ijser.org
scirp IJSER >> Volume 2, Issue 8, August 2011
Psychological explanation of the importance of Customer Relationship Management (CRM), applications and challenges facing to it
Full Text(PDF, 3000)  PP.  
Dr.Javad Khalatbari, Dr.Ahmad Reza Keikhayfarzaneh, Mohammad Sourizaei, Mohammad Mojtaba Keikhayfarzaneh
Life skills training programs, psychology, science, social psychological capabilities
Customer relationship management is one of the important matters today, and much of the organizations' foundations underpinned by this method. In addition, in order to be developed and involved in economic competence, organizations should pay a special attention to customers and maintain their relationships with good's purchasers more than ever. Therefore, it is required to design a system for attracting and maintain the customers in organizations, a system that significantly manage the relationship between organization and customers. These systems have been known as customer relationship management today. In this article, this issue is going to be considered and its dimensions will be explored.
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