International Journal of Scientific & Engineering Research, Volume 6, Issue 1, January-2015

ISSN 2229-5518



The influences of leaders who are culturally competent are more successful in the global community

than leaders who are not culturally competent

Emad Mubarak



This research study provides the overall importance and effectiveness of using culturally competent environment in global markets to diversify the businesses. The study indicates that there is a need to expand businesses globally because as the time passes companies and their strategies are becoming more competitive and competent. There is a need for leaders to understand the significance of being culturally competent and to diverse themselves in major global markets. It will in return give the organizations a chance to deal with diversified group of people located in different places and sharing different values and cultures. These cultural orientations and diversification also help us understand in a business perspective how people may diverge in their perspectives and ways of doing things that are based upon their cultural orientation and values. For instance, diversity is reality for companies to sustain in the global environment. The organizations in the world are connected through the increasing globalization, diversification and effective competent leaders. So changes in one part of the world impacts people all over through this interconnection of organizations. So by considering this very fact, working together for companies is a best way to accomplish their goals effectively. There is enormous number of benefits associated with diversity, the opportunity to contact people from all cultures and all over the world. On the other hand, the leaders who are not at all culturally competent can never achieve these advantages and returns on their businesses and they also can never be able to diversify their businesses and stand with the global competitive competition.

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1 Identification of the Issue

1.1 Statement of research problem:

  This research study will help to
investigate that how the culturally competent leaders are more successful in the global community than leaders who are not culturally competent.

1.2 Issues and reasons:

The reason of investigating this problem is
that whenever the management team is brought together in one physical location or it may operate in a virtual environment; challenges always arise from many different sources for example cultural, managerial, operational, efficiency or effectiveness concerns, and more. Hence, many proactive institutions are increasingly paying consideration to the interconnections between management capabilities and culture; mainly they need information on how stakeholders and company will get benefit from the cultural competencies of leaders (Zakaria, 2013). Also when leaders deal
in the global markets they always come up with the following challenges in their working environment that is one of the reasons for writing this report:
• The challenge that how employees will work in different markets with different cultures and systems.
• The challenge to figure out that what it will take by the leaders to build an effective team that helps the company to meet its goals.
• The challenge that how leaders will manage the team to work in diverse cultures with people having different mind sets.

1.3 People benefited from it and how:

Organizations, top management, stakeholders, managers as leaders and even the employees of different  organizations  will  
get  benefited  from  it  and  as  a  result  of  better  management  through  this;  clients  and  customers  will  also  be  benefited  from  it.  In  general  all  types  of  organizations  and  their  stakeholders  can  be  benefited  from  it,  by  knowing  all  about  diversified  groups  in  the  organizations  they  will  better  be  able  to  deal  with  them.  In  addition  to  this,  the  managers  can  also  deal  effectively  with  their  employees  if  they  will  have  handful  information  on  the  diverse  culture  of  the  employees.  Better  decision  making,  conflict  negotiation  and  allocation  of  labor  to  their  specific  areas  will  be  done  efficiently  by  the  managers  by  making  use  of  the  findings  generated  form  this  report.  

1.4 Methodology and Analysis:

IJSER © 2015

International Journal of Scientific & Engineering Research, Volume 6, Issue 1, January-2015

ISSN 2229-5518



The method for carrying out this investigation will be qualitative research in which data will be collected through secondary research. Observational type of methodology will also be used that will include different case studies etc. Analysis of the report will be done through keeping in mind different models used in the research. These models will help in analyzing the already collected data for the research.

1.5 Evidence to support:

Evidence to support the research, would
be found through secondary research and by
studying different cultural models that will give insights about the diverse culture of the organizations.

1.6 Validity and reliability:

Validity and reliability of the findings
will be assured by using accurate information in the report that will lead to accurate findings. The findings on different cultural models that have already been carried out will be used in order to generate new findings, so that the validity and reliability, of the new findings (this report), will be made sure.


2 Literature Review

Culture is the share values of people
living in a common place and sharing common
beliefs. The culturally competent leaders use the ethnicity, language and rules of the global market in which they are operating and they focus to diversify their business and values into those cultures. Our environment determines
what we learn, how we learn it and also the rules
and regulations of living with others. So, for a competent leader it is absolutely mandatory to learn the values of diverse cultures in order to maintain a competent edge in the business (, 2014). Talking about the culturally competent leaders, Canada as a country has mostly advanced its industrial Western societies and has transformed by new immigrants from all around the world. This demographic revolution will definitely change the way most companies; large, medium and small conduct business. The leaders working in those areas will have to change their way of doing businesses according to the culturally competent markets, which have
entered the market(Taggart, 2007). Another example is of BMO Financial Group (BMO) that
has been at the front position of this marketplace alteration for many years, and has spread initially by the challenge to make the labor force and workers more diverse, comprehensive and representative of the many communities that include the Canadian population. This force for diversity itself took back it to the mid-1980s when a famous royal commission on Employment Equity, chaired by now Supreme Court Justice Rosalie Abella had demanded Canadian businesses to do a better job by reflecting the realities of the country and also by including Canadians who in the past have been
disadvantaged in employment which were mainly women, noticeable minorities, indigenous people and also people with disabilities BMO Financial Group (BMO) has been at the forefront of this marketplace transformation for many years, spurred initially by the challenge to make our workforce more
diverse, inclusive and representative of the many
communities that comprise the Canadian population. That drive for diversity itself dates back to the mid-1980s when a famous royal commission on Employment Equity, chaired by now Supreme Court Justice Rosalie Abella, demanded Canadian businesses do a better job reflecting the realities of the country, by including Canadians who historically have been disadvantaged in employment, namely women, visible minorities, Aboriginal people, and people with disabilities (Taggart, 2007). Moving further, there are four levels by which you can understand the concept of being culturally competent. “Cultural knowledge” indicates that the leader should know about the cultural characteristics, values, beliefs and behaviors of the market in which he is operating. “Cultural awareness” is the next step that explains the understanding of the market in which organization is dealing; leader has to be open enough to make his team aware of the cultural

values and ethics. “Cultural sensitivity” indicates

that differences do exist between different cultures and it should be kept in the mind of the leaders and their teams. Many problems can come at this point but the leaders have to be competent enough to solve them right away because the leaders who are not culturally competent never get able to find the differences

and that’s why lack behind as compared with the successful leaders. In the end, “cultural competence” means that organizations should have the capacity to bring change in its

behaviors, attitudes and rules in order to adjust

in the cross cultural settings. The leaders who are not culturally competent, they never get the idea of being successful and achieving competitive edge over others. Also, the cultural competence focuses on what the organization is and how it delivers the values to the organization structure and system. The leaders find it competitive enough to follow it in order to remain competent culturally in different global markets

(, 2014).



3 Conclusions and


In the conclusion, the research study
indicates that leaders who are not competitive
and are not open enough to change themselves ends up getting nowhere in this highly competitive global environment. On the other hand, the leaders who are culturally competent have a higher chance of getting diverse and to understand different cultures and attitudes in a more effective and efficient way.

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International Journal of Scientific & Engineering Research, Volume 6, Issue 1, January-2015

ISSN 2229-5518



Also there is an importance on the need for culturally competent leaders who reflects the control culture has on learning, actions and behavior. A culturally competent group shared beliefs, values, customs, definitions of right and wrong and expectations for behavior situation, also how and what they learn. The cultural, values and economic diversity of today’s businesses require leaders who can help in order to create communities that support learning by all its team members in a more and real effective way. These leaders should act on their commitments to make the organization competitive enough in order to compete culturally and globally (Edmundson, 2014).
As for the recommendations, organizations should make their leaders aware of the fact that there is an enormous need of producing culturally competent environment.
The globally competent leaders are the great source for the organizations to bring the large number of revenues to the company, to diversify their markets and strategies, to make their workforce efficient and effective and to allow the other markets to indulge in your organizational culture. Moreover, it is recommended to work in global markets because it helps to decrease the manager’s reluctances to hire and work with culturally diverse workers. Also it helps to lessen the effects of racism and discrimination that can result from misunderstanding of the behaviors of others. Culture specific training is necessary and important but there is also culture general training which can be valuable and helpful particularly useful for developing cross-cultural competence (, 2014).The training of top managers should be carried out to help them gather the best team for the effective culturally competent environment. The best workforce will help the leaders to achieve the goals more effectively.

REFERENCES,. (2014). Diversity - Cultural Competence. Retrieved 24 October 2014, from rsecompet.htm,. (2014). Chapter 27. Cultural Competence in a Multicultural World | Section 7. Building Culturally Competent Organizations | Main Section | Community Tool Box. Retrieved 24 October 2014, from competence/culturally-competent-organizations/main

Edmundson, P. (2014). The New York Times > College > Oregon Cultural Competency: Preparing Culturally Competent Leaders. Retrieved 24 October

2014, from


Taggart, A. (2007). Beyond Diversity: Becoming a Culturally Competent Organization. Ivey Business Journal Online.

Zakaria, N. (2013). Creating cross-culturally competent leaders for global teams. The Academic Executive Brief,

3(2). Retrieved from cross-culturally-competent-leaders-global-teams


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