Mattel: Overcoming Marketing and Manufacturing Challenge [ READ ]
Waleed Bamousa
The purpose of this research is to identify possible ways of overcoming marketing and manufacturing challenges at Mattel Inc., one of the world’s largest toy companies. The SWOT analysis of the company was done which looked at various threats and opportunities as well overcoming the challenges. The company’s massive strengths which have enabled it to rise to the top were also analysed. The key strength of the firm is that it has wide range of product lines, with its most selling brand being Barbie, having several categories from dolls tom accessories, Barbie software, and many more licenced products. Mattel has major manufacturing hub that handles production and test without relying on contactors.
Waleed Bamousa
The purpose of this research is to identify possible ways of overcoming marketing and manufacturing challenges at Mattel Inc., one of the world’s largest toy companies. The SWOT analysis of the company was done which looked at various threats and opportunities as well overcoming the challenges. The company’s massive strengths which have enabled it to rise to the top were also analysed. The key strength of the firm is that it has wide range of product lines, with its most selling brand being Barbie, having several categories from dolls tom accessories, Barbie software, and many more licenced products. Mattel has major manufacturing hub that handles production and test without relying on contactors.
