Improving Customer Relationship Management Using Data Mining [ READ ]
Anjali Nair, Rohan Khasgiwala, Snigdha Mishra
Customer Relationship Management (CRM) possesses Business Intelligence by incorporating information acquisition, decision support functions and information storage to provide customized customer service. CRM enables to analyze and classify data in order to satisfy the customer needs. CRM has become one of the most important points for many industries such as Telecommunication, Insurance, Banking and Retail.
Anjali Nair, Rohan Khasgiwala, Snigdha Mishra
Customer Relationship Management (CRM) possesses Business Intelligence by incorporating information acquisition, decision support functions and information storage to provide customized customer service. CRM enables to analyze and classify data in order to satisfy the customer needs. CRM has become one of the most important points for many industries such as Telecommunication, Insurance, Banking and Retail.
