Geographic Information System (GIS) - for Business Analytics
|
Full Text(PDF, 3000) PP.
|
|
Author(s) |
Dr.Kavita KM, Prof Gouri Patil |
|
KEYWORDS |
GIS, retailing, Cannibalization, satellite image, layers
|
|
ABSTRACT |
Modern Commerce, advanced technologies and infrastructure stimulates business expansions. India being an emerging market finds its continuous expansion exhibiting the growth registered every year. This phenomenon of expansion in retail business is in the verge of sustenance as observed by the rapidly increasing number of Malls all over metros of India . However there have been instances in Navi-mumbai that the concept of retailing in the form of malls were not so encouraging ,but slowly customer buying behavior is changing and are becoming more and more receptive to what the market has to offer
|
|
References |
|
1. Basanu, G., Pricop, M.- Managementul aprovizionării si desfacerii, Editura Economica,
2004, Bucahrest
2. Donaldson, B -Strategic Market Relationships,. Selling and Sales Management
3. Donaldson, B - Sales Management:Theory and Practice 3rd edition, Codecs Publishing House, 2001
4. Using GIS to Empower Business Solutions: the role of Academia, Susan Wachter, article
5. Bennison, D.- Retailing and the Marketing of Urban Places: a UK perspective, International Review of Retail, Distribution and Consumer Research, 15 (2), 191-215 (with G. Warnaby and B. Davies), 2005
6. Bennison, D.- People and Partnerships: Marketing Urban Retailing, International Journal of Retail and Distribution Management, 2004
7. Bennison, D -Explaining Retail GIS: the Adoption, Use and Development of GIS by Retail Organisations in the Netherlands, UK and Canada, Neederlandse, Study,1999
8. Environmental Systems Research Institute, Inc. ArcView Business Analyst-An ESRI White Paper
9. Environmental Systems Research Institute, Inc-Case Study
10. Toppen, F., Wapenaar, H.,GIS in business: Tools for Marketing Analysis, EGIS,1994
|
|
|