Trust and initial acceptance of Mobile Banking
Full Text(PDF, 3000) PP.
| Author(s) |
|Syed Anus,Shahrukh Malik,Farhan Ali,Areeb Abbasi,Ashad Chaudhry,Shahbaaz Nabi Mirza|
| KEYWORDS |
Mobile banking, Adoption of technology, Risk perception, Eight faceted risks, Trust, General Linear Modelling
This paper focuses on the risks influencing the initial adoption of mobile banking in Pakistan. Results of this study indicate that risk perception, derived from eight different facets, is a salient antecedent to innovative technology acceptance. A quantitative survey sheds more light on this research. The data was collected in Pakistan during March - April 2011 and includes 306 responses.
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