Selection and Prioritization of The Best Strategies Based on Porter’s Generic Strategies. Focused on Waste Paper Recycling Companies in Domestic Market [ READ ]
Dr.Mohammad Mehdi Taghizadeh, Mehrdad Sobhani, Shervin Zakeri
Recently in Iran, One of the most successful businesses is the waste recycling. This business has opened its way as an old and a new business or industry form in domestic production chain. Old and new because of many different products that have recycled .Today many companies are producing and using recycles wastes and waste products as their industries raw materials. Cellulose wastes are widely used in the industries which use in paper mills for recycled paper products. By following of the growing industry and the untapped markets and the high volume of trade for industries, the wastes recycling companies need to choose the best strategies to obtain more shape of domestic markets or keep their shape. This paper aims to present a formulated selection of the best strategies due to the strengths, opportunities, limitations and threats of this special industry and market by analysis of a sample of the industry SWOT matrix and select them by FAHP. In this paper, the Generic strategies are used as criteria for prioritization of selected strategies to achieve and maintain optimum competitive advantage.
Dr.Mohammad Mehdi Taghizadeh, Mehrdad Sobhani, Shervin Zakeri
Recently in Iran, One of the most successful businesses is the waste recycling. This business has opened its way as an old and a new business or industry form in domestic production chain. Old and new because of many different products that have recycled .Today many companies are producing and using recycles wastes and waste products as their industries raw materials. Cellulose wastes are widely used in the industries which use in paper mills for recycled paper products. By following of the growing industry and the untapped markets and the high volume of trade for industries, the wastes recycling companies need to choose the best strategies to obtain more shape of domestic markets or keep their shape. This paper aims to present a formulated selection of the best strategies due to the strengths, opportunities, limitations and threats of this special industry and market by analysis of a sample of the industry SWOT matrix and select them by FAHP. In this paper, the Generic strategies are used as criteria for prioritization of selected strategies to achieve and maintain optimum competitive advantage.
