Data Mining by Amazon [ READ ]
Thabit Zatari
A method of knowledge discovery in which data is analyzed from various perspectives and then summarized to extract useful information is called data mining. This information is then used to increase the company revenues and decrease costs to a significant level. The companies who give utmost importance to customer satisfaction use data mining approach for various financial, communication, marketing and retail functions. Social marketers can identify their customer habits earlier than competitors through the patterns and relations in buying behavior.
Thabit Zatari
A method of knowledge discovery in which data is analyzed from various perspectives and then summarized to extract useful information is called data mining. This information is then used to increase the company revenues and decrease costs to a significant level. The companies who give utmost importance to customer satisfaction use data mining approach for various financial, communication, marketing and retail functions. Social marketers can identify their customer habits earlier than competitors through the patterns and relations in buying behavior.
