Consumer behavior towars organic dairy products: case of Macedonia [ READ ]
Katerina Bojkovska, Monika Angeloska-Dichovska, Tatjana Petkovska Mirchevska, Nikolce Jankulovski, Tatjana Petkovska, Elena Joshevska
The main goal of this paper is to identify challenges and perspectives for application of sustainable marketing in order to increase demand and consumption of organic dairy products, i.e. to gain insight in consumers’ preferences, motives, attitudes and interests to buy organically produced dairy products in the Republic of Macedonia.
Katerina Bojkovska, Monika Angeloska-Dichovska, Tatjana Petkovska Mirchevska, Nikolce Jankulovski, Tatjana Petkovska, Elena Joshevska
The main goal of this paper is to identify challenges and perspectives for application of sustainable marketing in order to increase demand and consumption of organic dairy products, i.e. to gain insight in consumers’ preferences, motives, attitudes and interests to buy organically produced dairy products in the Republic of Macedonia.
