ANDROID PHONE PERSONALIZATION AND USE [ READ ]
Zakia Sultana
A smartphone can be personalized either by modifying its appearance or by adapting its functionality/content to the user’s needs. We looked at the personalization habits and self-reported usage in a group of students furnished with an Android smartphone. Appearance personalization was done mainly by changing the wallpaper. Functionality personalization was done by downloading apps, putting them on the home screens, changing the launcher and, in some cases, modifying the favorites tray. Although entertainment apps were downloaded most often and tool and entertainment apps were most often placed in the home screens for quick access, participants reported using their smartphones primarily for socialization and search. Participants appreciated the smartphone mainly for how it supported their social needs. At the same time, they were worried about it alienating them from the people around them. In summary, personalization supported Android users’ relatedness, utilitarian, and hedonic needs.
Zakia Sultana
A smartphone can be personalized either by modifying its appearance or by adapting its functionality/content to the user’s needs. We looked at the personalization habits and self-reported usage in a group of students furnished with an Android smartphone. Appearance personalization was done mainly by changing the wallpaper. Functionality personalization was done by downloading apps, putting them on the home screens, changing the launcher and, in some cases, modifying the favorites tray. Although entertainment apps were downloaded most often and tool and entertainment apps were most often placed in the home screens for quick access, participants reported using their smartphones primarily for socialization and search. Participants appreciated the smartphone mainly for how it supported their social needs. At the same time, they were worried about it alienating them from the people around them. In summary, personalization supported Android users’ relatedness, utilitarian, and hedonic needs.
